One strategy of web marketing is the most used distribution of newsletters or newsletters to a distribution list. Newsletters often have low literacy, which at best can be 50%, but more often than in the environment reach about 20%.

This is partly because through this effective means many abuses have been committed, so users often simply thrown away without even opening them. For the reading rate is higher and therefore, improve the entire marketing program website, it is necessary to follow a series of recommendations, covering various aspects of this subject.

How to structure the information in a newsletter

A newsletter, to reach your goal, you must have some essential features that attract the reader’s attention quickly, and that another feature of the newsletter or advertising is that the time spent by readers to determine if they are interested in the content or not is very low.

Therefore, a good idea is to put the most compelling content in the most visible of the newsletter. This, as in the design of a web page is at the top, and if the permitted width of the newsletter on the left.

The brevity of the text content is essential, and should therefore be sought at all times that the reader will be drawn with a few lines of text. This, which at first glance seems simple, is one of the most difficult and delicate. A good idea is to see a manual on advertising.

The structure of an electronic newsletter should not expect more than two or three sections, firstly because of the newsletter readers will surely not continue beyond the first two or three files of the same, then it must take into account the size e-mail, which to keep the reader may have difficulties to download and open it, it is desirable that it is a rather small file containing good quality and well directed.

The content must be based on no more than three or four different subjects at most. It is always advisable to count on a more prominent theme and the rest as a supplement. The focus should be particularly attractive to readers, doing that after reading the user feel the same desire to get more information and visit the website or is attracted to a product and want to buy.

Titles in this type of information is particularly important guests. They should be very attractive to that after reading them, you want to continue with the rest of the content.

Graphic design Newsletter

When we try to attract the visual attention of someone, one of the most used methods is the use of color . As in the design of the website, the color is used in order to attract users’ attention and get a nice visual effect. It should be noted that it is desirable that the use of it must follow certain institutional guidelines.

If we have a site with a color palette determined, it is desirable that the same color palette is used in the design of the newsletter we send to users of the same, so that they easily interact with the page newsletter. It is also important to note that on many occasions, the color is misused and it gets highlighted and highlight some sections that are not of primary interest. The use of colors in funds and sources, should be particular emphasis on the contrast for easy reading textual content.

Based on this last point, it is easy to observe that the combination of colors that causes an easier to read are white or very pale colors, with text in black or very dark colors. Under no circumstances is it desirable that the newsletter has more than two or three colors, except in special cases that the subject requires it.

The use of images , although the practice is not desaconesjada, must be done carefully, since they are the elements that most affect the size of the files. Between medium and small images illustrate manage the content, design balance and make it more enjoyable.

graphic design may be a mistake, especially if it is abused, as they cause a significant increase in file size unnecessarily. Illustrative images should not be more than two or three, optimized properly. Nor should the use of links in the images, as anti-spam filters often use this as evidence of the presence of spam, and in no way should our newsletter should go to the files for it.

Utilization of

Besides being necessary to good contrast between background and text, it must have an appropriate size. Another element which simplifies in the extreme to read the contents is the use of appropriate sources, avoiding the difficulties of reading.

Using more than three types of sources different, you can make the visual aspect of design is negatively affected, so it is advisable to employ no more than three different sources. Please note that the contents will be contained on pages smaller than a normal website, so that a large number of variants of the same element can make the whole design look bad.

The most suitable sources for the blocks are the sources of the sans-serif type, while the title may be used types serif or sans-serif interchangeably. Note that, as in the development of a web page should use those sources more standard, so that any browser on any operating system have them.

Edges, lines and separators

If the design requires you to employ any of the foregoing, particular care should be taken that they do not prove an attraction to the eye of the reader, so you should be fine colors and very attenuated.

Neither is very attractive to see a design full of squares, so that the use of edges to be careful and respecting the overall design.