Electronic newsletters are one of the best ways to loyal visitors and also of promoting a website , as can be maintained direct and frequent contact with the user. In addition, by inserting opinion articles or editorials can get gain the confidence of the subscribers and, therefore, a potential customer of our business. If the user receives an email every month with news of the site or, even better, with articles and information of interest at the same time you create a community of users who follow you in your advice and are potential buyers for your products, you are increasing traffic to your website.

You need not be an expert on the subject to make a bulletin board, the only thing what you have to worry about is being able to provide useful information to your potential customers and be consistent (not worth writing a newsletter today, another tomorrow and up to six months in all). In the newsletter, you can include advertising your products and services, but it is advisable that it not exceed 30-40% of the space because it can saturate newsletter subscribers or be considered as spam. Furthermore, it should include links to your site for maximum ease of access to your website. Something else I can do is put the items of the newsletter on your web page and write a brief along with the link to each story in the newsletter, creating a constant traffic to your website.

If you have few subscribers do not worry, you’ll get more with patience the number if you make a quality newsletter that is really useful. Just be consistent and promote the newsletter on your web site and on sites that may be of interest to visitors. Remember to always give the option to invite a friend in the newsletter, this will make the subscriber numbers increasing progressively.

On the other hand, if you decide to create a newsletter, be sure first that you are able to maintain regularity in your shipment and you’ll have enough material to do at least have to be able to include updates to your website.
Eletrônicos bulletins Benefits
It allows a direct, quick and inexpensive with the user.
It is a source of web promotion very important.
Help to strengthen the link between the employer and the customer and increases the confidence placed in him.
Provides an opportunity to provide the reader with useful and interesting information, which in turn increases interest in the editor and your business.
Helps foster a sense of group membership (users of your site) creating a community of members.

Tips for effective e-newsletters

Write compelling issues-mail: delete emails is the most common action in the management of mail, people are tired of receiving spam messages and the pulse is not afraid when you delete a suspicious message. To determine whether a message is spam or not more often look at the matter, so it is important to write titles attractive and less like an advertising adds there. Some clues:
Be brief.
Attracting attention to action words.
Be positive
Seem credible.
The headers “from” and “to” customize these fields is preferable to show your name or your company is much better and closer than the simpre email address.
The writing: Aims to write short paragraphs with a close language is not a question that you become a pitchman, but emails do not usually involve the formalism of other business communications. Seeks to present the central theme in the first paragraph to bring the reader from the beginning and writes correctly and without mistakes.
HTML or text we refer to sending emails in format HTML or text only. In HTML you have more options for submitting your post, adding colors, pictures, etc.. A few years ago endured a few mail servers using HTML, but today is much more widespread, so I think that can be used without problems most of the times.
The signing mail: do not forget to the end of each newsletter you send your signature, that includes at least the name of the company and the URL of the company.

Some final considerations

When providing this service to your visitors have to be careful not to abuse it or spam. It is recommended to send at least one email a month and a maximum of one week (preferably biweekly). You must also make clear in each message how to unsubscribe from the list to avoid spam and make sure it is an easy and quick. You can include an image in the header of the message with a link to your website and also links to the sections that have upgraded to facilitate access to visitors. Think that with every email you send you have a good chance of getting a visit, so do it right.