Techniques to promote a website

1. Web Advertising
Payment systems per click (PPC)
The pay-per-click systems are to pay other webmasters to put your advertising on his website. These systems operate by paying per click, ie you pay each time a user clicks on the ad that leads to your website.
SEM Campaigns. Google Adwords
A highly recommended option for websites that need traffic fast start and are Adwords campaigns. With this service you can advertise on the Google search engine and web pages associated with the program. Basically you create your ads and set the maximum price that you pay for each person who clicks on your link, and this price based on establishing the position of the ads (in the form of Google and display advertising pages.) The more you pay per click more likely that your ad is among the first.
2. Getting links
The links are very important as a source of constant traffic and will make the search engine positioning . To get links you can write on forums with a link to your website in the signature (always useful things, do not spam), proposing the exchange of links with sites similar to yours, participate in mailing lists including a link to your website, etc. .
Another important way to get links is to register your site in directories. It is important that our website listed in specialized directories and in general. More information: how to get links .
3. Create a newsletter and a mailing list
The newsletter is a way to remind people that your site exists and is alive. One of the best ways to get your visitors to return and does not require much maintenance. Another interesting option is the mailing lists, in them your users can discuss topics related to your page and create a community of users.
4. Web Promotion offline
If you have enough resources, you can advertise on television, radio, newspapers, etc.. to try to increase visits. This would be useful especially because such advertising is out of the Internet, so your page could reach people who could not be accessed through the Network
There are other techniques to promote the site offline cheaper than they can be available to you such as leaflets which advertise your site and services you offer it, billboard advertising is clearly visible where the website address, etc. Like everything else, a matter of imagination. More information: offline web promotion .
5. Awards and rankings of web pages
Try to participate in one of the prizes given to the best online websites. If you get any, can bring many visitors from the awards page, in addition to a positive image.
Another similar way to promote your website is registering for rankings of pages or create your own. They are basically lists of sites sorted by relevance, by the votes of users, etc. The higher you are on the list the more effective. More information: web awards and rankings pages .
6. Recommend website
Place a form for your visitors to recommend the website to your friends may be another good way to increase visits, besides being a great way to promote web pages , since it is likely that if someone likes your page and think you may be of interest to another person, it is recommended if you give him the tools necessary to do so. You can also appeal to the feelings of the visitors to contribute to recommend your website, for example, you can put something like: “if this website has been useful you Tell your friends about, and help us grow.” With this sentence you’re suggesting reciprocity, because if you have helped him, he can help you too. More information: how to recommend a site effectively .
7. Error Pages
Although it may seem strange at first, error message can become great allies in getting visitors. If instead of the standard message that most sites are giving an error, error message customize your server by adding a link to your website, you will avoid losing many visitors. Thus, it is likely that the person who has encountered this error click on the link provided and recover the visit.
